Speaking & Media
Book Cheri to speak for your group or on your podcast
Cheri loves to share her legal expertise with small business owners and aspiring entrepreneurs! There is a lot to learn when first launching a business and Cheri wants to make sure that legal issues aren’t the ones that cause you to trip up and put all your hard work at risk!
Cheri presents to entrepreneur facing groups, both virtual and in-person, as well as on podcasts and live-streamed events. Book one of her signature talks for your group!
Safeguard Your Success: 5 Key Legal Strategies for Your Business
Safeguard Your Success is Cheri’s signature talk. This talk addresses the most important legal issues faced by small business owners and how to proactively address these issues BEFORE they become legal problems. At a time when employees are turning to entrepreneurship for many reasons – job dissatisfaction, being aged out of corporate positions, looking for more freedom or a better life, layoffs – this knowledge is crucial to small business success. Small business is the backbone of this country. And it is critical for small business owners to understand the legal implications of their business decisions.
Key Takeaways:
- The most common legal mistake made by entrepreneurs
- What type of business entity may be right for your small business & why it’s important
- Who should be included on your Dream Team
- The 5 things that MUST be in your service contract
- Yes, compliance IS an issue regardless of your industry. A brief overview of key compliance concerns for small business.
- How to protect the Intellectual Property of your business (while avoiding infringement of other’s IP)
Stop The Legal Leaks: Understanding Compliance for Small Business
There are places in your business where it is easy to miss being legally compliant and protected. These “leaks” can cause big problems down the road. In this presentation, Cheri is speaking about the most common leaks that entrepreneurs experience and what actions you can take right NOW to stop the leaks!
Key Takeaways:
- The single biggest mistake made by most entrepreneurs
- How to avoid at $51,000 mistake in your email marketing
- Why your website needs legal protections too
- When ALL small businesses should start thinking about trademark
- The dangers of legal DIY
From Invisible to Invincible: Protecting Your Brand with Trademark
Getting visible is key to growing your business and brand awareness. But getting visible has a dark side for the unwary. Avoid the need for a costly rebrand by building your brand the right way and then protecting it with trademark registration!
Key Takeaways:
- What is Trademark?
- When a small business owner should start thinking about trademark
- The dangers inherent in ignoring intellectual property issues
- Why the Trademark Search matters
- The benefits of trademark registration
Additional Targeted Talks to Consider
Copyright Basics for Small Business
You work hard to create great copy for your website, blog posts, courses, and marketing materials. Don’t let someone else profit from stealing your hard work! Learn how copyright protections work in the United States and when/how to protect your intellectual property.
Business Formation: Choosing the Right Business Entity
In the business world, your business entity is the container that holds your company. Your choice of business entity needs to align with your business goals and objectives and the legal requirements for your business industry. This talk explores the different types of business entities, the pros and cons of each, and why you might choose one entity type over another.
The Protect Protocol™: Best Practices for Data Security
Small business is not immune from data breach issues. Quite to the contrary, small businesses are an enticing target to cyber criminals because they typically don’t have as many security protocols in place and are easier to hack! This talk provides a high level discussion of the best practices to prevent data breach before it ever happens. Using the acronym “PROTECT” we’ll talk about seven ways to protect your small business from a data breach.
The Corporate Transparency Act: Understanding BOI Reporting
The Corporate Transparency Act is new federal legislation that requires most small business owners to file a Beneficial Owner Information Report with the Financial Crimes Enforcement Network. Learn what exactly this new regulation is, what you must do to be compliant, and what information you’ll need to complete the BOIR filing.
Book Cheri to speak for your group or on your podcast
Cheri has spoken for:
Have you avoided hiring an attorney because, as a small business owner, you aren’t clear on
why you need one? Are your contracts and policies cobbled together Do-It-Yourself creations? Smooth Sailing: An Essential Guide to Legally Protecting Your Business pinpoints the areas of your business―from corporate structure to contracts to compliance―where proper attention to the legal details will help you avoid costly mistakes and provide you the confidence of knowing that both YOU and your livelihood are legally protected!
“I wanted to provide an educational resource that empowers business owners to understand the legal aspects of their businesses and make informed decisions that lead to better outcomes,” Andrews said. “I wanted to enable entrepreneurs to
avoid mistakes that put themselves and their businesses at risk. Knowledge is power.”
